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A boutique creative studio, creating
distinctive brands for creative entrepreneurs,
founded in purposeful strategy

Through creative strategy, I aim to align your goals, vision & brand personality into a visual language that reflects the heart of your life’s work.

The Lieflingkind vision

I know how important your brand is to you & that you want to work alongside someone who cares about it as much as you do. Lieflingkind is grounded in collaborative partnerships & the belief that each brand should receive the individual attention that it deserves. As partners we’ll work together and share ideas to create a brand that tells your story, is consistent across all platforms and resonates with your ideal client.

Services & Packages


I’m Colleen van Heese,

founder & creative behind the Lieflingkind brand. I have always loved graphic design & since starting my business in 2013, have realised my passion for working with creative entrepreneurs to help them develop memorable, impactful brands.

Today I am proudly South African. The last two weeks was an absolute pleasure and joy to work with Colleen from Lieflingkind. Confused, with my mind running in a thousand directions, I reached out to Colleen to help me with re-branding my business. With typical South African friendliness and enthusiasm she jumped right in. I promptly received a detailed questionnaire and after reviewing the first mood board, it was evident that she was the real deal. Colleen is extremely creative and her designs made me fall in love with my new brand. Not only did she exceed my expectations regarding her creativity, but all of her communication was very prompt and professional. Colleen, you personify why there is hope for our country and I'll recommend you over and over again to friends and peers looking for creative inspiration. Lieflingkind - you are a Liefling! xoxo


It has been a true pleasure working with Colleen. When we started the process of branding my business I didn't think that I would come out with a sweet friend at the end of it. Colleen brings creativity, joy and light to any project and is so good at keeping one on track to what their brand means and the brand message you want to deliver. Nothing is too much and whatever you need, she will do as much as she possibly can to help. Thank you for everything Colleen!


I frequently work with Colleen and she never disappoints. I love being wow'ed by her Lovilee creations and never having to ask for her to meet deadlines. She is a gem to have part of the Lovilee team and a great designer!

KAREN KELLY (Editor, Lovilee)

Colleen single-handedly created the branding for my business which I still look at in admiration every single day. Colleen is an exceptional person to work with and puts fire and soul into every project she takes on. She combines her uniquely creative mind with high energy, enthusiasm and great flair to not only create masterpieces but to build a long-lasting friendship. In short. Colleen is the best thing since sliced bread!


Absolutely recommended! Colleen is very professional, always going that extra mile and her work is superb, stylish and classy! I have worked with her on more than one occasion and couldn't be happier! My 'Go To' person whenever I need branding/design! Thank you Colleen!


Ek sal 'n boek kan skryf oor Colleen en haar passie vir wat sy doen. Wat' n heerlike ervaring was dit nie om saam met haar te werk. Sy is professioneel, vriendelik, behulpsaam, kreatief en het 'n ongelooflike manier om' n idee 'n realiteit te maak. Dit voel of ek' n vriendin by gekry het. Sy't my so baie geleer en raad gegee oor dinge wat my verseker net Kan baat in die toekoms. Ek is so dankbaar dat Lieflingkind oor my pad gekom het. Wat 'n ongelooflike journey... Een wat my altyd Sal by bly!!


Ek wil net baie dankie se vir Colleen! Dit was ‘n wonderlike ervaring om saam met haar te kon werk aan my nuwe styl 🙂 Dit is perfek, weereens dankie Colleen vir al jou moeite, jou vriendelikheid en behulpsaamheid. Dit was ‘n plesier om saam jou te kon werk. Ek sal haar beslis aanbeveel!


Professional, great service and a true creative mind!


Colleen was professional from the start. Correspondence was prompt and I felt that she really listened to what I wanted but wasn't afraid to give me her opinion and advice when I wanted to go in a direction that she didn't believe was best for my brand. I'm so proud of the branding she created for me because I believe it's timeless and not just trendy. I would totally recommend her services (and I have).


I contacted Colleen from Lieflingkind after following her on Instagram for a while. I loved her work and wanted to create a professional corporate identity for my business. Colleen did an amazing job and I am really happy with the outcome. I love the attention to detail Colleen put into her design work and I love that she asked me detailed questions before she started working on any design elements. I definitely recommend Lieflingkind and I will be using Colleen’s design services in the future.


It has been an absolutely pleasure working with Colleen. She is extremely professional, insanely good at what she does, prompt, not afraid to tell you her honest and valuable opinion, and most importantly, she is kind and thoughtful every step of the way. One doesn’t have to tell Colleen anything twice. She listens intently and brings your vision and ideas to life - better than you could have wished for. I would recommend her in a heartbeat, and I look forward to continuing to work with her in the future. Thank you Colleen!

Stella Kuhn von Burgsdorff


    If you’d like to get in touch for work or a meeting, please complete the contact sheet or reach out using the details below.
    084 800 1591
    8h00 – 17h00
    Monday – Friday
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